Live Embroidery and In-Store Events

Embroidery isn’t just about having a machine, it’s about knowing how to use it.

Over the years, we’ve seen everyone from printers, merch and events companies to major retailers attempt to add embroidery to their offering, only to realise how technical and nuanced it truly is.

Different fabrics behave differently under the needle. Framing incorrectly can ruin a garment. Poor tension throws off the entire design. And without expert digitising and the right frames, even the best machines can’t deliver a high-end finish.

At BHE, embroidery is not a side hustle, it’s our specialty.

With decades of hands-on experience and hundreds of thousands of garments under our belt, we know exactly how to bring embroidery to life beautifully, reliably, and at scale.

Trusted by Iconic Brands & Industry Leaders

At BHE, we specialise in premium embroidery and personalisation services trusted by Australia’s most recognisable retail brands, luxury labels, and corporate clients. From high-traffic in-store activations to bespoke gifting and large-scale online personalisation programs, our work speaks volumes in both quality and impact.

In-Store Activations & Event Partnerships

We’ve brought our embroidery expertise directly into stores and event spaces across Australia for high-end and globally renowned brands, including: